Celebrating Love Through Fitness
Understanding that over 70% of its Brazilian users frequently participate in sports, with 20% identifying as avid sports enthusiasts, happn saw a perfect opportunity to create an event that brings people together through physical activity. In collaboration with Strava, they launched Crushes & Kudos, a celebration of love, fitness, and fun.
The Heart of the Event: Crushes & Kudos Challenge
From June 10-14, happn and Strava invited users worldwide to participate in the Crushes & Kudos Challenge. The task was to create heart-shaped routes during their workouts using the Strava app. Whether running, cycling, or swimming, participants embraced the challenge with enthusiasm.
Participants shared their heart-shaped routes on social media, and the most creative maps were featured on happn and Strava's official profiles. Mariana Marins, UX researcher at happn, commented, "In running, as in love, what matters most are the pleasures and learnings we experience along the way, and the people with whom we share these moments. This initiative symbolized the perfect union between sport, our hobbies, and the bonds we wish to form throughout life."
The goal of Crushes & Kudos was to inspire physical activity, enhance mental well-being, and celebrate love in a healthy and engaging way. The event succeeded in making workouts more enjoyable and meaningful, whether participants were alone or with a partner.
Exclusive Influencer Event in São Paulo
To amplify the spirit of Crushes & Kudos, happn and Strava hosted a special 6km street run for influencers in São Paulo on June 15. The heart-shaped route took participants through the vibrant streets of the city, showcasing the blend of love and movement that the event represented. This exclusive run inspired influencers' followers and the broader public to embrace a more active lifestyle and incorporate physical activities and healthy habits into their routines.
A Strava spokesperson shared, "Crushes & Kudos was a celebration of love and movement, and we were excited to encourage our users to explore new romantic challenges and routes during this special week. More than improving their physical and mental health, runners demonstrated how sport can be a powerful tool for real connection."
Looking Back
The Crushes & Kudos event was a resounding success, bringing together fitness enthusiasts and romantics alike in a celebration of love and health. It highlighted the potential of sports to create meaningful connections and inspired many to adopt a more active and engaging lifestyle. As we look back, the heart-shaped routes and the joyous moments shared during the event will be remembered as a beautiful fusion of love and fitness.
Let's continue to run towards love and make our workouts more romantic and meaningful!
