Brand buzz

The Ultimate Breakup Survival Kit is Here!

The Ultimate Breakup Survival Kit is Here!

by

Margot

Thursday, July 6, 2023

Brand buzz

The Ultimate Breakup Survival Kit is Here!

by

Margot

Thursday, July 6, 2023

happn has teamed up with Back Market, the go-to place for refurbished electronics, to tackle one of the biggest post-breakup pitfalls: reaching out to your ex. That's right, folks! These two powerhouses have joined forces to launch the Anti-Ex Kit to help singles everywhere move on for good.

happn has teamed up with Back Market, the go-to place for refurbished electronics, to tackle one of the biggest post-breakup pitfalls: reaching out to your ex. That's right, folks! These two powerhouses have joined forces to launch the Anti-Ex Kit to help singles everywhere move on for good.

Why We Can't Forget Our Exes

According to a survey by happn, a whopping 63% of people admitted they have a hard time forgetting their exes. And it gets even juicier – 74% of respondents have confessed to calling or texting their ex. Oops! Clearly, breaking up is hard to do, and moving on is even harder.

The survey also revealed a split in opinions on second chances. While 32% are totally against the idea, 21% believe everyone deserves another shot at love. It's complicated, right?

happn and Back Market to the Rescue!

To help singles resist the urge to reach out to their exes, happn and Back Market are rolling out the first-ever Anti-Ex Box! They announced this fabulous collaboration with a fun video on their social media channels and are running a contest from July 6 to July 26, 2023. Five lucky singles will win this amazing kit.


What's in the Box?

  • A refurbished iPhone 12 with an exclusive happn x Back Market design case

  • A guide packed with tips on how to NOT call your ex

  • A premium happn subscription to maximize your chances of finding new love

  • Three months of online fitness classes to blow off that post-breakup steam!

Claire Rénier, Trend Director at happn, says, "When we learned that nearly 3/4 of singles on happn had tried to contact their ex, we knew we had to help them move on. Back Market gives tech a second chance, we give love a second chance, and together, we're helping singles turn the page on past relationships."


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