happn announces the launch of CrushPoints for All, an innovative feature first introduced in June 2023. This strategic enhancement transforms the dating landscape by allowing users to discover singles and future Crushes based on shared favourite spots, effectively personalizing the dating experience. In partnership with Foursquare, CrushPoints integrates over 20 million locations, substantially expanding the scope of user interactions and reflecting individual lifestyle preferences and habits. This feature not only aims to alleviate dating burnout but also signifies a major step forward in happn’s growth strategy. By fostering connections in familiar and cherished places, happn is setting new standards in the market, enhancing user engagement and broadening the appeal of its platform globally.

happn x Foursquare: a bold step into the future of dating apps

happn is charting a new strategic course with the introduction of its latest feature, marking a significant upgrade in user experience and a pivotal shift in its business model. This enhanced 2.0 version paves the way for a wide range of marketing and commercial opportunities. It creates a new advertising space within the app, focusing on location-based interactions at its core.

This evolution reflects the app's ongoing ambitions. While happn has consistently provided advertising opportunities to brands for exposure to its audience, it is now advancing its business model by delving deeper into B2B partnerships in the dating industry. With the CrushPoints feature, happn aims to become the first dating app to leverage the post-Crush experience, helping singles meet at their favourite venues. 

Karima Ben Abdelmalek CEO at happn said, ‘Partnering with Foursquare is a momentous milestone for us. Not only does it enhance the service we can offer our users, but it also means we can help daters take their interactions into the real world post-Crush, with mutually shared favourite locations for dates. We’re excited to meet consumer demand and provide daters with a more authentic way to connect.”

CrushPoints for All: a new stage in local & social dating

With the debut of its exclusive CrushPoints feature in June 2023, happn has become the go-to app for discovering your next Crush in your favourite places. This feature is tailored to reflect your lifestyle —highlighting favourite spots, neighbourhood preferences, and habits— while facilitating new connections. Termed as social dating, this approach offers a fresh remedy to dating burnout. The popularity of CrushPoints, evidenced by the addition of over 20 million locations to user profiles worldwide, underscores happn's appealing promise to singles. Through its strategic partnership with Foursquare, happn is expanding the CrushPoints feature, now incorporating over 20 million new locations to enhance user experience on a grand scale further.

This new partnership with a tech company like Foursquare aligns with happn's ambitions to enable users to add any location they love for meeting and dating, regardless of the city. The feature was gradually rolled out in France and Brazil, Argentina, Belgium, Switzerland, Norway, the Netherlands, Denmark, India, Uruguay, Turkey, and cities like London, New York, Los Angeles, Miami, and San Francisco.

On happn, you can now add favourite places across six categories: Outdoors, Bars and Coffees, Restaurants, Culture, Clubs, and Sports. Locations play a crucial role in dating; according to 57% of respondents, knowing a Crush's favourite places can reveal much about their personality. The feature also enables users to search for Crushes by popular spots. This will likely resonate with most singles (61%) who prefer organizing their dates in trendy or unique locations.